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Direct-to-Consumer Advertising and Online Search

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NBER2016-08-01 更新2025-01-04 收录
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Beginning in 1997, the Food and Drug Administration (FDA) allowed television advertisements to make major statements about a prescription drug, while referring to detailed drug information on the internet (FDA 1997; 2015). The hope was that consumers would seek additional information online to fully

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2016-08-01
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