COMPARISION OF QUALITATIVE AND QUANTITATIVE METHODS

The article examines the comparison between qualitative and quantitative research methods and their importance in scientific and academic studies. Both methods are widely used by researchers to investigate problems, collect information, and reach reliable conclusions. Qualitative research focuses on descriptive and non-numerical data such as opinions, experiences, and observations, while quantitative research is based on numerical data, measurement, and statistical analysis. The article discusses the main characteristics, advantages, and limitations of both approaches. It also explains how qualitative methods help researchers understand human behavior and social experiences in depth, whereas quantitative methods provide objective and measurable results. Furthermore, the study highlights the importance of selecting appropriate research methods according to research aims and questions. Effective use of both qualitative and quantitative approaches contributes to more accurate, systematic, and reliable scientific research outcomes.