Ad recall among parents watching content with their children in the U.S. 2024

During a May 2024 online survey among parents of children aged two to 12 in the United States, nearly half (or 46 percent) reported seeing commercials when watching content with their kids. Around 17 percent said they did not see any ads, while 19 percent skipped commercials. According to the same study, most U.S. kids saw ads on YouTube that led them to ask their parents to make a purchase.

在2024年5月对美国2至12岁儿童的父母进行的一项在线调查中，近半数（即46%）的受访者表示，他们在与子女观看内容时目睹了广告。大约17%的受访者称他们没有看到任何广告，而19%的受访者表示跳过了广告。根据同一项研究，大多数美国儿童在YouTube上看到了广告，这促使他们向父母提出购买请求。