Pricing Power in Advertising Markets: Theory and Evidence
收藏NBER2022-07-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w30278
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资源简介：
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more television charge a lower price
提供机构：
美国国家经济研究局
创建时间：
2022-07-01
