Subscription commerce churn rate worldwide 2022, by product category

In 2022, the churn rate among health and wellness retail subscribers was the highest, reaching nearly ten percent. In comparison, subscriptions to beauty and personal care products had the lowest consumer churn rate at 8 percent.

于2022年，健康与福祉零售订阅者的流失率达到最高，接近十个百分点。相较之下，美容及个人护理产品的订阅者流失率最低，仅为百分之八。