Popular wine retail channels in Italy in 2020

A survey from 2020 showed that 57 percent of Italian consumers purchased wine in supermarket stores, while 36 percent of them preferred purchasing directly from the wine producers. Online marketplaces were preferred by 11 percent of the respondents.

一项于2020年进行的调查显示，57%的意大利消费者选择在超市购买葡萄酒，而36%的消费者更倾向于直接从葡萄酒生产商处采购。11%的受访者表示倾向于选择在线市场。