RetailHero

该数据集由两组数量相等的用户组成，这些用户参与了市场营销活动，并包含了他们的产品购买历史及一些相关特征。其中一组是接受了促销短信的实验组，另一组则是控制组，数据集还包含了一个二进制的结果变量，用以指示用户在收到促销短信后是否进行了购买。特征信息包括用户的人口统计资料和优惠券兑换时间。这个大规模数据集拥有众多用户和产品，可以用于评估市场营销活动中的因果效应，其任务是对提升模型进行建模。

This dataset comprises two equal-sized cohorts of users who participated in a marketing campaign, containing their product purchase histories and relevant associated features. One group is the experimental group that received promotional SMS messages, while the other is the control group. The dataset also includes a binary outcome variable indicating whether a user made a purchase after receiving the promotional SMS. The feature information covers users' demographic profiles and coupon redemption times. This large-scale dataset involves a vast number of users and products, and can be utilized to assess causal effects in marketing campaigns, with the core task being the modeling of uplift models.