Contentsquare Merchandising

Contentsquare Merchandising is an enterprise merchandising intelligence platform that helps retailers and ecommerce teams optimize product performance, product placement, category management, and digital shelf space using customer behavioral data.<br/>Used by leading global retailers, Contentsquare Merchandising enables category managers, ecommerce merchandisers, and digital trading teams to understand how customers discover, engage with, and purchase products across their digital channels. By combining product performance metrics with customer behavior insights, teams can identify opportunities to increase conversion, improve product visibility, optimize category performance, and drive revenue growth.<br/>This Snowflake Native App — the Performance Control Center — delivers Contentsquare Merchandising analytics as a single-page ecommerce performance dashboard, purpose-built for category managers and e-merchandisers who need a recurring health check directly inside their Snowflake account. It is available in two forms:<br/>

- Trial— Powered by a curated sample dataset. No data connection required. Designed to let teams explore the product and validate its fit before committing.
- Full app— Powered by your actual merchandising event data (transactions, add-to-carts, product detail page views, and product exposures) synced from Contentsquare into your Snowflake warehouse. Currently available at SKU level, with category and brand-level analysis coming soon.

The dashboard delivers four sections:<br/>

- Performance overview— A sortable table of categories, brands, or products with dynamic period-over-period comparisons (last week, month, quarter, and more)
- Main metrics— Eight KPI cards covering Product Exposures, PDP Visited, Add-to-Cart Rate, Conversion Rate, Cart Abandonment Rate, Withdrawn Rate, Total Revenue, and Average Order Value — each benchmarked against overall site performance
- Trend— A multi-metric chart comparing the evolution of selected KPIs over a chosen time period
- Page analysis— Top and bottom 10 non-PDP URLs where selected entities are most exposed in sessions where a key outcome occurred

Data refreshes approximately every 2 hours.<br/>It's designed to answer three core merchandising questions:<br/>

What products, brands, or categories are underperforming or overperforming today?

- Which entities require attention this week?
- How are key merchandising and conversion metrics evolving over time?

By bringing merchandising intelligence natively into Snowflake, ecommerce, merchandising, and digital teams can work directly within their existing data environment — no additional tooling required — and connect product performance to the broader data ecosystem already living in their warehouse.<br/><br/>*Note: The full app is available as a private listing and requires an active Contentsquare Merchandising subscription with Data Connect (Snowflake) enabled.*

原始信息汇总

数据集概述：Contentsquare Merchandising

提供方：Contentsquare
价格：免费
访问权限：无限访问
交付方式：Native App（Snowflake原生应用）

描述
Contentsquare Merchandising 是一个企业级商品销售智能平台，旨在帮助零售和电商团队优化产品表现、产品布局、品类管理和数字货架空间。它利用客户行为数据，使品类经理、电商商品销售人员和数字交易团队能够了解客户如何在各个数字渠道中发现、参与和购买产品。该应用以 Performance Control Center 的形式，在 Snowflake 账户内提供一个单页电商绩效仪表板。提供两种版本：

• 试用版：基于精选样本数据集，无需数据连接，旨在让团队在投入前探索产品并验证其适用性。
• 完整版：由您实际的商品销售事件数据驱动，数据通过 Contentsquare 同步到您的 Snowflake 仓库。当前支持 SKU 级别，品类和品牌级别的分析即将推出。

仪表板包含四个部分：

1. 绩效概览：可排序的品类、品牌或产品表格，支持动态的周期对比（上周、上月、上季度等）。
2. 主要指标：8个KPI卡片，涵盖产品曝光量、访问产品详情页次数、加入购物车率、转化率、购物车放弃率、撤回率、总收入和平均订单价值，均与整体网站表现进行基准对比。
3. 趋势：多指标图表，比较所选KPI在指定时间段内的变化。
4. 页面分析：在发生关键结果的会话中，所选实体被曝光最多的前10名和后10名非产品详情页URL。

数据更新频率：约每2小时刷新一次。

核心业务问题：

• 哪些产品、品牌或品类今天表现不佳或表现优异？
• 本周哪些实体需要关注？
• 关键商品销售和转化指标如何随时间变化？

业务需求（涵盖以下领域）：

• 产品发现：帮助客户更快找到相关产品，优化产品可见性、品类导航、搜索体验和产品布局。
• 受众激活：基于实时产品参与度、购物意向和数字行为，识别、构建和激活高价值客户受众。
• 收入追踪：监控目录中收入流失或生成的环节，提供按品类、品牌或SKU级别的总收入、平均订单价值、撤回率和购物车放弃率。
• 需求预测：结合历史销售、数字行为、产品参与度、季节性趋势、促销活动和外部商业信号，预测未来客户需求。
• 360度客户视图：通过整合产品交互数据、客户行为、交易历史、忠诚度数据和客户属性，理解从产品发现到购买的完整客户旅程。

安全性：

• 已完成Snowflake安全审查。
• 支持基于角色的访问控制。
• 安装后，提供方建议根据需要授予账户级别权限（对象权限、连接、应用事件）。

分类：360度客户视图、分析工具、受众激活、商务、需求预测、营销。

联系方式：

• 销售：[e-mail]
• 支持：[e-mail]

法律条款：自定义
交付方式：Native App