Public Attitudes Toward Auto Insurance, 1969

The major aim of this study was to explore how American people felt about various aspects of automobile insurance and why they felt as they did. The investigation ascertained the number of automobile accidents in which respondents and/or their families had been involved and the number of claims filed and settlements received. Respondents were also asked about their experiences with automobile insurance while dealing with these accidents, claims, and settlements. In addition, data were collected on policy cancellations and other difficulties that were encountered in renewal of policies. Demographic information about the family head includes age, sex, race, occupation, level of education, and marital status. Data collected about the family unit include number of children under 18, number of drivers, number of drivers under 25, income, and value of savings, stocks, shares, and investments in real estate. The study was conducted on a split sample, the first subsample being interviewed between May-June and the second between August-September 1969.