Social Determinants Of Health

**Description**

**Overview:**
Social Determinants of Health are the social and economic factors that have a major impact on an individual's health. We offer a comprehensive, scalable, and predictive data solution covering 12 distinct, actionable categories.

**Use cases:** Social Determinants of Health empowers healthcare organizations, insurance businesses, or wellness companies achieve better outcomes tailed to specific needs by understanding the personal variables that affect the well-being of its members, patients, and customers.

Digital can be used for personalized and targeted marketing communications by allowing marketers to optimize messaging, creative, and offer based on specific consumer characteristics, behaviors, and preferences. This facilitates better custom retention, customer acquisition, cross-sell & up-sell, and engagement rates.

Digital can be used for analytics, insights, and measurement of programmatic and advanced TV campaigns.

**Overview of data:** AnalyticsIQ’s SDoH data includes 12 overall categories: access to care & health behaviors, access to technology, core demographics, economic insecurity, education, food insecurity, geography, housing insecurity, language, social isolation, substance abuse, and transportation. Population / geographic information is for USA.

**Sample fields include:**
- *Auto_Avg_Age_6_9*: This segment contains consumers who are likely to own a 6- to 9-year-old vehicle.
AnalyticsIQ > Automotive > In Garage > Vehicle Age > 6- to 9-Year-Old Car
- *AIQ_AssimilatedEnglish:* This segment represents consumers who are assimilated with the U.S. culture.
AnalyticsIQ > Demographics > Cultural Assimilation > Assimilated
- *WealthIQ_Plus_v3_50_74:* This segment contains individuals that have a net worth from $50,000 to $74,999.
AnalyticsIQ > Finance > Estimated Net Worth > $50,000 to $74,999.
- *HW_Primary_Care_Doctor_Ind:* This segment contains individuals who are likely to have a primary care doctor.
AnalyticsIQ > Health & Wellness > Medical Utilization > Primary Care Doctor
- *kroger_shopper:* This segment contains individuals who are likely to be in the market for products from Kroger.
AnalyticsIQ > In Market > Kroger Shoppers

**Data source:** Our comprehensive Social Determinants of Health (SDoH) offering was created using our proprietary data creation methodology rooted in cognitive psychology and data science.

**Frequency of updates:** Quarterly

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.