引力魔方推广工具对支付金额的影响分析数据

引力魔方推广工具对支付金额的影响分析数据涵盖引力魔方推广及支付金额两个关键数据，引力魔方作为天猫店铺的关键指标，能具体表现出淘系店铺引流推荐流量进店访客的能力，引力魔方推广的降幅与支付金额的降幅对比结果，能够为品牌站内推广提供数据支撑，为其他同类或相关行业经营者在做预算分配上，提供数据参考，为业务增长提供数据支持。1.数据采集：数据采集公司天猫渠道系统数据2023年1-11月、2024年1-11月生意参谋数据，含渠道、来源、时间、推广工具、引力魔方推广消耗、支付金额，并对敏感信息加密处理，对数据进行加工 2.算法规则：推广成交弹性系数Ed=(△Q/Q)÷(△P/P），得到推广成交弹性系数，Q代表24年1-11月引力魔方总消耗，P代表24年1-11月总支付金额，△Q代表总消耗同比变动值，△P表示总支付金额同比变动值，取推广成交弹性系数的绝对值|Ed|作为分析数据时的参考系数 3.数据分析：根据|Ed|的数值可分析引力魔方推广和支付金额的弹性系数。（1）|Ed|=1（推广弹性适中），说明引力魔方推广消耗与支付金额变动幅度相同；（2）1<|Ed|（推广富有弹性），说明引力魔方推广消耗变动幅度大于支付金额变动幅度；（3）|Ed|<1（推广缺乏弹性），说明引力魔方推广消耗变动幅度小于支付金额变动变动幅度。The data for the impact analysis of the Gravity Cube Promotion Tool on payment amount covers two core datasets: Gravity Cube promotion-related data and payment amount data. As a key performance indicator for Tmall stores, Gravity Cube specifically reflects the ability of Taobao platform stores to drive recommended traffic to in-store visitors. The comparison between the decline range of Gravity Cube promotion spend and the decline range of payment amount can provide data support for brand in-site promotion efforts, offer data references for operators in other similar or related industries when allocating marketing budgets, and supply data backing for business growth. 1. Data Collection: Data was sourced from the Tmall channel system data and Tmall Business Consultant data provided by the contracted data collection company, covering the period from January to November 2023 and January to November 2024. The dataset includes fields such as channel, traffic source, time, promotion tool, Gravity Cube promotion consumption, and payment amount. Sensitive information has been encrypted, and the raw data has been preprocessed. 2. Algorithm Rules: The promotion transaction elasticity coefficient Ed is calculated as $E_d = frac{Delta Q/Q}{Delta P/P}$, where Q represents the total consumption of Gravity Cube promotion from January to November 2024, P represents the total payment amount from January to November 2024, $Delta Q$ refers to the year-on-year change in total promotion consumption, and $Delta P$ refers to the year-on-year change in total payment amount. The absolute value of the promotion transaction elasticity coefficient $|E_d|$ is used as the reference coefficient for data analysis. 3. Data Analysis: The elasticity between Gravity Cube promotion and payment amount can be analyzed based on the value of $|E_d|$: (1) $|E_d|=1$ (moderate promotion elasticity): The change range of Gravity Cube promotion consumption is consistent with that of payment amount; (2) $1<|E_d|$ (highly elastic promotion): The change range of Gravity Cube promotion consumption is greater than that of payment amount; (3) $|E_d|<1$ (low elasticity promotion): The change range of Gravity Cube promotion consumption is smaller than that of payment amount.

搜集汇总

数据集介绍

特点

该数据集包含635条记录，记录了2023年和2024年引力魔方推广工具的使用情况及对应的支付金额变化。通过推广成交弹性系数的计算，分析了推广消耗与支付金额的弹性关系，为品牌站内推广和预算分配提供数据支持。