Marketing Identity Elements™

Augment and verify your customer identity and contact data to better support successful management of, and communications to, each individual in your target audience. Marketing Identity Elements offers the raw Personally Identifiable Information (PII) data needed to validate, enhance, verify, and link consumer records for effective CRM management and better ensure your marketing messages and offers reach your target audience. Data is sourced from trusted data partners and is available to clients via regular updates. Most importantly, it is approved for use as part of marketing campaigns.

Marketers are continuously challenged by dynamic consumer contact information and interactions with their company. Consumer information collected can contain multiple nicknames or last names, as well as current and old addresses, phone numbers, emails, IP addresses, and Mobile Advertising ID (MAIDs). Interactions can also be tracked across many channels such as brick and mortar purchases, online browsing and purchases, and customer service via phone, email, text, chat, and more. And further complicating the view of any consumer, most companies maintain multiple databases that include consumer data, such as marketing, sales, billing, customer service, loyalty, partner, retention, collections, and more.

As an optional add-on to core Marketing Identity Elements, records can also be appended with financial capacity insights to differentiate consumers that are most likely to be able to purchase or invest in your products and services.

These insights — including estimated income, affluence, spending power, and financial durability — can help marketers identify, segment, and reach attractive audiences for marketing campaigns.

原始信息汇总

Marketing Identity Elements™ 数据集概述

数据集提供商

Equifax

试用信息

• 免费试用期：60天

数据集描述

Marketing Identity Elements™ 提供原始的个人身份信息（PII）数据，用于验证、增强、验证和链接消费者记录，以支持有效的CRM管理并确保营销信息准确传达给目标受众。数据来源于可信赖的数据合作伙伴，并通过定期更新提供给客户。该数据集特别适用于营销活动。

业务需求

身份解析

• 验证和增强客户联系信息以加强身份图谱
• 更新CRM联系信息并改善数据卫生
• 确认跨电话、聊天和电子邮件互动的潜在买家身份数据
• 连接法律名称、昵称和婚前姓名等别名

360度客户视图

• 链接和增强来自不同平台或部门的客户数据
• 确保提供给合作伙伴或客户的消费者联系数据准确且最新

位置数据丰富

• 使企业能够实施地理围栏技术，通过IP地址定位特定地理区域的用户

受众细分

• 通过可选财务洞察更好地与更有可能负担您产品的消费者互动
• 确认性别、年龄和出生日期数据
• 标记或删除已故消费者以减少直邮营销成本

数据质量和清理

• 确认渠道联系详情
• 识别最佳已知地址和最新电话号码
• 确认地址是否与家庭以外的名称相关联

使用示例

识别具有较高富裕指数的消费者以推销高端产品

sql select * from dataset.mie_plus_sample_view where affluence_index > 800;

类别

• 360-Degree Customer View
• Audience Segmentation
• Data Quality and Cleansing
• Financial
• Identity
• Identity Resolution
• Location Data Enrichment

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

数据更新频率

• 每季度更新

时间覆盖范围

• 最近1个月
• 按月更新

地理覆盖范围

• 美国（所有州）
• 51个更多地区
• 按地址覆盖

法律条款

• 标准条款