Supplementary Data of the PhD Thesis: "Paving the way towards reuse: Fostering consumer acceptance and long-term adoption of new reusable packaging systems by design"

This dataset contains the supplementary materials of the Ph.D. thesis of Xueqing Miao. The main objective of this thesis is to investigate how design can foster consumer acceptance and long-term adoption of new reusable packaging systems (RPSs).Chapters 2, 4, and 5 are based on quantitative experimental studies. The dataset includes the videos used as stimuli, surveys and the anonymised datasets used for statistical analyses.Chapter 3 is based on a qualitative interview study conducted with Dutch consumers. The dataset includes a full set of interview transcriptions.Chapters 6 and 7 are based on the development and evaluation of a design toolkit for supporting RPS innovation. The dataset includes workshop transcriptions and materials.