BEAUTY AS A CULTURAL AND LINGUISTIC CONCEPT: A COGNITIVE AND LINGUOCULTURAL ANALYSIS

The concept of beauty occupies a central place in human cognition, culture, language, and communication. It reflects aesthetic values, social norms, cultural traditions, and individual perceptions. This article explores the concept of beauty from cognitive and linguocultural perspectives, examining its semantic structure, cultural representations, and linguistic manifestations. The study analyzes how beauty is conceptualized in language and how different societies construct and interpret aesthetic ideals. The findings demonstrate that beauty is a multidimensional concept shaped by historical, cultural, social, and psychological factors, making it a significant object of linguistic and cultural investigation.