Radio Broadcasting in Denmark - Market Research Report (2014-2029)

Radio broadcasting has undergone a steady decline over the past few decades by a shrinking listenership that has somewhat slowed in recent years, with audience numbers stabilising. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Yet, a significant portion of the population still tunes into their radios during their commutes or work hours. Over the five years through 2024, radio broadcasting revenue is projected to have fallen at a compound annual rate of 2.9%, including an estimated 4.5% dip in 2024 alone to sit at a projected €10.7 billion.

过去数十年间，广播电台的听众数量持续下降，近年来这一下降趋势有所减缓，听众人数趋于稳定。往昔，电台享有近乎独占的听众耳机的特权，为听众提供多样化的音乐与音频娱乐。然而，随着播客和音乐流媒体平台的竞争日益激烈，许多人更倾向于选择这些替代性媒介。尽管如此，仍有相当一部分人口在通勤或工作时间内选择收听广播。据预测，在2024年的五年间，广播电台的收入预计将以2.9%的复合年增长率下降，其中2024年预计将下降4.5%，届时预计总收入将达到107亿欧元。