Data from consumer preference to utilise a mobile health app: a stated preference experiment

This de-identified data was collected during December 2018 via Survey Engine (a company which specialises in the administration of online surveys through an online panel of respondents). The results reveal key factors in a quantifiable method, with highest to lowest impact on consumers’ preference towards utilisation of a digital administration mobile app. Analysis for consumers’ willingness against each sociodemographic revealed an order of subgroups that were most to least willing to utilise the mobile app.