Global programmatic display ad expenditure 2012-2021

In a late 2019 study of the global programmatic advertising market, it was calculated that programmatic display advertising spending worldwide reached 105.95 billion U.S. dollars that year, accounting for 69.2 percent of total global display ad spend in 2019. By 2020, programmatic advertising spending is set to amount to 147 billion U.S. dollars.

在2019年末对全球程序化广告市场的研究中，计算得出当年全球程序化展示广告支出高达1059.5亿美元，占2019年全球展示广告总支出的69.2%。预计到2020年，程序化广告支出将达到1470亿美元。