Mikrocensus 1990, 2. quarter: Shopping Habits, Consumer Questions

Already in September 1974 (Mikrozensus MZ7403) and 1984 the special surveys were about shopping habits and consumer questions. This question program follows the results of the previous surveys but changes the emphasis. On the A-sheet there are questions on local supply (distance to the shops). New are the questions on planning of and time needed for storing food. The time needed for shopping (daily needs, bulk buying) is asked on the B-sheet. New are questions on the shopping time and the location of the shops. Additionally, the interviewees are questioned on the utilisation of alternative shopping facilities.

1974年9月开展的微普查（Mikrozensus）MZ7403与1984年的专项调研，均以购物习惯与消费者议题为核心方向。本次调查问卷方案参考了此前调查的设计逻辑，但调整了调研侧重点：A卷设置了关于本地零售供给的问题（如到店距离），新增了食品存储规划与所需时长相关的调研内容；B卷则针对购物所需时长（涵盖日常刚需采购与批量囤货场景）进行问询。本次新增了购物时长与店铺选址相关的问题，此外还向受访者调研了替代性购物渠道的使用情况。