eCommerce Benchmark KPIs: Homeware in South Korea

In 2023, next to an add-to-cart rate of 10.6%, a cart abandonment rate of 77.6%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Homeware in South Korea also consist of an AOV of US$130.8, a discount rate of 10.3%, and a return rate of 6.5%.

于2023年，韩国家居用品电商基准关键绩效指标（KPIs）中，除了10.6%的添加购物车率、77.6%的购物车放弃率以及2.4%的转化率之外，还包括平均订单价值（AOV）为130.8美元、折扣率为10.3%以及退货率为6.5%。