Share of buyers after a live streaming session in Spain 2022, by age

In a 2022 survey conducted in Spain, nearly 30 percent of respondents aged 25 to 34 reported buying something online after seeing it on a live streaming session. In contrast, the share of respondents aged 55 and over that reported doing the same was less than ten percent.

在2022年于西班牙进行的一项调查中，近30%的25至34岁受访者报告称，在观看直播过程中看到了某件商品后进行了在线购买。相比之下，55岁及以上年龄段的受访者中，报告有同样行为的比例不到10%。