DIGITAL MARKETING STRATEGIES IN THE CONTEXT OF ECONOMIC TRANSFORMATION IN UZBEKISTAN

In this article, we examine the development and implementation of digital marketing strategies in the context of Uzbekistan's economic transformation. We analyze current digitalization trends, including the development of internet technologies, social media, and e-commerce platforms, as well as their impact on consumer behavior and the competitive landscape. Particular attention is paid to digital marketing tools such as targeted advertising, content marketing, SEO optimization, and big data analytics.