Appendix 1.pdf

Based on the hypothesis that independent Mexican digital media outlets are more connected to their audiences than traditional newspapers, the primary objective of this study is to examine the interactivity proposed and provided to users by these independent online media outlets. As secondary objectives, we seek to identify trends in the interface design of the selected media outlets. Lastly, this research aims to compare the levels of interaction present in the sample. To accomplish this, we analyzed 137 Mexican newspapers from the Sembramedia database (2023), applying an interactivity model. The main findings reveal that, while there are high levels of interactivity in terms of information accessibility and media presence on Web 2.0 platforms, interactivity remains limited when it comes to user-generated content reproduction, information personalization, and utilization of Web 2.0 tools.