eCommerce Benchmark KPIs: Sports Equipment in Nigeria

In 2023, next to an add-to-cart rate of 9.6%, a cart abandonment rate of 92%, and a conversion rate of 0.8%, the eCommerce Benchmark KPIs for Sports Equipment in Nigeria also consist of an AOV of US$72.4, a discount rate of 9.8%, and a return rate of 3.6%.

于2023年，尼日利亚体育设备电子商务基准关键绩效指标（KPIs）除却9.6%的加入购物车率、92%的购物车放弃率及0.8%的转化率之外，还包括平均订单价值（AOV）为72.4美元、折扣率为9.8%以及退货率为3.6%。