Dataset of the paper "Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media"

Name: Dataset of the paper "Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media"
Creator: Zenodo
Published: 2025-01-31T07:30:40+08:00

Zenodo2025-01-31 更新2026-06-05 收录

奢侈品品牌情感

社交媒体消费者行为

数据链接：

https://zenodo.org/doi/10.5281/zenodo.14775753 数据链接链接失效反馈

官方服务：

资源简介：

This dataset was used in the paper: Cruz-Ros, S., Miquel-Romero, M. J., & Yee, R. W. (2024). Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media. Journal of Consumer Behaviour. Vol. 23 (4), 1820-1831. https://doi.org/10.1002/cb.2305.

提供机构：

Zenodo

创建时间：

2025-01-31