Improving Trust in Deposit Services and Enhancing Incentive Mechanisms for Households and Business Entities

This article explores mechanisms aimed at increasing trust in deposit services among individuals and business entities, as well as improving incentive systems within the banking sector. It highlights the importance of institutional reliability, transparency, and financial stability in shaping depositor behavior. The study also examines key incentive tools such as interest rate policies, flexible deposit products, and service quality improvements that influence deposit attractiveness. The results indicate that strengthening trust requires a balanced combination of regulatory assurance and customer-oriented banking practices.