eCommerce Benchmark KPIs: Media in Peru

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 79.6%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Media in Peru also consist of an AOV of US$22.4, a discount rate of 9%, and a return rate of 3%.

在2023年，秘鲁电子商务领域的关键绩效指标（KPIs）中，除10.1%的加入购物车率、79.6%的购物车放弃率及2.1%的转化率外，还包括平均订单价值（AOV）为22.4美元、折扣率为9%以及退货率为3%。