Data for: 3320058

(Abstract) The purpose of this study is to analyze manufacturing firms’ choice of production as a strategic decision to increase their product innovation and internationalization using firm-survey data collected from Korea. The independent and moderating variables are derived from the transaction cost perspective, industry-based perspective and institution-based perspective. By bringing together the three (3) perspectives, this research attempts to investigate the extent to which outsourcing strategy decisions of the firms and the environmental context in which the firms operate determine the level of innovation and internationalization performance. With a sample of 164 manufacturing firms form Korea, the data was tested using logistic and linear (OLS) regression analysis to analyze the effects of outsourcing, competitive pressure and property right protection on product innovation and internationalization. The findings show that outsourcing helps firms to reduce the resources required to manufacture existing products and enable a firm capacity to utilize those saved resources on core competencies needed to create innovation. Furthermore, the study observes a negative moderating effect of competitive pressure on the relationship between outsourcing and innovation, indicating that in a highly competitive environment, firms should seriously consider internal production to prevent potential knowledge spillovers to other competitors. Finally, this study finds that the strength of the property right has a significant moderating effect towards firm’s export capacity. Through the results of this research, implications for managers and policy makers on how to increase product innovation and internationalization can be derived.

本研究旨在通过分析韩国制造业企业采集的问卷调查数据，探讨企业将生产作为一项战略决策以提升产品创新和国际化的过程。本研究从交易成本视角、行业视角和制度视角出发，选取独立变量和调节变量。通过整合这三种视角，本项研究试图探究企业在外包策略决策及其运营环境中的环境背景下，如何影响创新和国际化的绩效水平。以韩国164家制造业企业为样本，运用逻辑回归和线性（OLS）回归分析方法，对外包、竞争压力和产权保护对产品创新和国际化的影响进行实证检验。研究发现，外包有助于企业降低生产现有产品所需的资源，并使企业有能力将节省下来的资源投入到创新所需的核心竞争力中。此外，研究观察到竞争压力对外包与创新关系的负调节作用，表明在高度竞争的环境中，企业应认真考虑内部生产以防止潜在的知识外溢至其他竞争对手。最后，本项研究还发现，产权的强度对企业的出口能力具有显著的调节作用。基于本研究的结果，可为管理者和政策制定者提供关于如何提升产品创新和国际化的启示。