Ethical Considerations in Consumer Preferences for Regional Food Brands

This dataset supports the article Ethical Considerations in Consumer Preferences for Regional Food Brands. It includes 384 responses collected via online and paper surveys using a quota sampling method based on demographic data from the Liberec Region (Czech Statistical Office, 2023). Data collection occurred from March to June 2024, primarily through Computer-Assisted Web Interviewing (CAWI), with printed versions distributed in public venues for respondents without internet access. The questionnaire featured multiple-choice, short-answer, and Likert scale questions and was pilot-tested for clarity and reliability. This dataset provides insights into ethical considerations in consumer preferences for regional food brands and can be used for further research or replication.