Most popular platform for digital red envelope campaign in China 2021

According to a survey conducted in February 2021, around 61 percent of Chinese respondents participated in Alipay's red envelope campaign during the Spring Festival. In the meantime, around half of the respondents stated that they took part in Douyin's digital hongbao campaign.根据2021年2月进行的一项调查，约61%的中国受访者参与了支付宝在春节期间推出的红包活动。与此同时，约一半的受访者表示他们参与了抖音的数字红包活动。