Media Analysis (MA 93, Electronic Media)

Media usage of the population. The main focus of this survey part is on
the detailed recording of electronic media, while information on the
print media and daily newspapers were surveyed more briefly. Topics:
demographic characteristics of respondent; possession of drivers
license; respondent himself drives a car; car radio with automatic
radio traffic service report; number of cars available for private
trips; number of private cars with car radio available to household;
possession of a telephone; possession of durable household goods;
number, type and features of the most frequently and second most
frequently used television sets; cable connection and opportunity of
satellite reception; cable connection for radio; number of radio
devices on cable and frequency of listening to radio programs via cable
as well as via satellite reception; station keys on most-used radio
device; change of program setting on most-used radio; procedure in
program search on most-used radio; possession of entertainment
electronics equipment in household; purchase plan for household goods
in the next few months; having a yard and location of the yard; animal
possession in household; number of residences in building; year of
construction of building; length of residence; residential status;
frequency of conducting selected leisure activities; music genre
preferences; shopping habits for groceries and beverages; amount of
contact with newspapers and radio. Detailed determination of contact
with advertising media and means of advertising: probabilities of using
commercial television as well as commercial radio, classified according
to stations and times; frequency of reading supplements, magazines and
city picture magazines. Probabilities of using and advertising media
contact with selected magazines; frequency of watching television and
listening to the radio per time period in a normal week; secondary
activities while watching television and listening to the radio,
differing according to television station as well as time; judgement on
the reception quality of the individual television stations and
opportunities of reception at home; frequency of going to the movies.
Also encoded was: sampling points; sequential number of election
precinct; survey institute; wave identification; municipality code;
municipal district; IVW area unit; municipality coordinates; municipal
district coordinates; administrative district; multiple size of
municipality classes; ZIP (postal) code; various so-called demotypes
for men, women and households; weekday of interview; survey month; time
at start of interview; length of interview; number of days of trips to
the household without reaching the target person as well as with
reaching the target person; number of days of trips to complete the
interview; survey date. Interviewer rating: interest of respondent in
survey topic; readiness for interview; spontaneity in giving income or
estimate of respondent, interviewer or coder.