Factori People Data | Global coverage with 900 Million+ device profiles

People data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights. People Data Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics,anonymous id, device details, location, affluence, interests, traveled countries, and so on. Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly/quarterly). Business Needs: Consumer Insights: Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects. Data Enrichment; Leverage O2O consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment. Sales Forecasting: Analyze consumer behavior to predict sales and monitor performance of investments Retail Analytics: Analyze footfall trends in various locations and gain an understanding of customer personas. Data Attributes: anonymous id id_type Age Gender Carrier Make Model OS os_version home_country Home_geohash Work_geohash Device_price Device_age Affluence Brands_visited Place_categories Geo_behaviour Interests travelled_countries

搜集汇总

背景与挑战

背景概述

该数据集是一个全球覆盖的专有移动用户数据集，包含超过9亿设备档案，链接匿名ID与人口统计、设备、位置等多维度属性。它支持消费者洞察、数据丰富和销售预测等业务应用，通过动态更新提供可操作的分析。