Online Business Models, Digital Ads, and User Welfare
收藏NBER2024-10-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w33017
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资源简介：
We present a model where social media platforms offer plans that intermix entertaining content with digital advertising (ads). Users derive utility from entertainment and learn about their valuation for a product from ads. While some users are fully rational, others navely perceive digital ads as
提供机构：
美国国家经济研究局
创建时间：
2024-10-01
