Total Automotive Profiles

InfutorData (formerly Verisk Marketing Solutions) Total Automotive Profiles is the on-site hosted data solution that lets you leverage licensed auto data to engage consumers during a critical decision making process.

Request access to a free 100,000-record sample of this data set via Snowflake.

Sample Use Cases:

- Identifying and targeting known auto owners by VIN, make, model, and year
- Building powerful personas and profiles of high-value auto consumers to create elite, high-touch prospect segments and utilize historical records to indicate brand loyalty or model preferences
- Updating and maintaining DMS data to improve loyalty auto marketing, retention, and cross-sell programs

Vehicle Identifiers & Attributes

- Auto make
- Model
- Year
- VIN
- Vehicle class codes (crossover, SUV, full-size, mid-size, small)
- Fuel codes (gas, flex, hybrid)
- Manufacturer code (antique, high-end import)
- Style (sport, pickup, utility, sedan)
- Mileage
- First seen date
- Last seen date

Auto Owner's Identifiers:

- Name
- Address
- Phone

Auto Owner's Attributes:

- Gender
- Household income
- Children
- Homeownership
- Home Value
- Length of Residence
- Number of Vehicles per Household