eCommerce Benchmark KPIs: Media in Ukraine

In 2023, next to an add-to-cart rate of 10.3%, a cart abandonment rate of 73.5%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Media in Ukraine also consist of an AOV of US$17.9, a discount rate of 10.3%, and a return rate of 3.1%.

于2023年，在10.3%的加入购物车率、73.5%的购物车放弃率和2.7%的转化率之外，乌克兰电子商务领域的基准关键绩效指标（KPI）还包括平均订单价值（AOV）为17.9美元、折扣率为10.3%以及退货率为3.1%。