National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure, Lambeth, 2009-2010: Special Licence Access

This survey was carried out in the London Borough of Lambeth using the nationally validated Cancer Awareness Measure (CAM). BMG Research conducted the survey on behalf of Lambeth Primary Care Trust (PCT) and the South East London Cancer Network (SELCN). A total of 2,298 interviews were conducted face-to-face with residents using CAPI (Computer Aided Personal Interviewing) technology. During interviewing, quotas were set for ward, age, and ethnicity and deprivation quintile to ensure the sample represented as closely as possible the population of Lambeth. The sample included a boost sample of 261 Black African residents, as the SELCN were particularly interested in the levels of awareness and perception of cancer amongst this ethnic community.<br> <br> This study is subject to restrictive Special Licence access conditions as it contains the postcode of the respondent and a detailed Indices of Multiple Deprivation (IMD) score variable. The End User Licence (EUL) version which is the same, but excludes these two detailed variables, is available from the UK Data Archive under SN 6643. Users are advised to use the EUL version if postcode and IMD score variables are not required.<br>