地面公交站点乘客画像

基于交通卡/码交易数据和用户数据，可提供年、月、日维度的上海市域范围内地面公交站点上车乘客的画像数据，包括乘客的性别占比、不同年龄段占比、常乘客占比、拥车乘客占比。该产品可应用于商业营销、广告投放、商圈选址、产品设计、交通规划、交通管理和运营、科学研究、社会研究等场景。

Based on transit card/code transaction data and user data, this dataset provides portrait data of passengers boarding at ground public transit stations within the Shanghai municipal jurisdiction, covering the dimensions of year, month and day. The included indicators are the gender proportion, age group proportion, frequent passenger proportion and car-owning passenger proportion of the passengers. This product can be applied to scenarios such as commercial marketing, advertising placement, business district site selection, product design, transportation planning, traffic management and operation, scientific research and social research.

搜集汇总

背景与挑战

背景概述

该数据集基于交通卡/码交易数据和用户数据，提供上海市域地面公交站点上车乘客的画像信息，涵盖性别、年龄段、常乘客占比、拥车乘客占比等维度，支持年、月、日多种时间粒度，数据每日更新，可应用于商业营销、广告投放、交通规划等场景。