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When Corporate Social Responsibility Backfires: Theory and Evidence from a Natural Field Experiment

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NBER2018-01-01 更新2025-01-04 收录
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Corporate Social Responsibility (CSR) has become a cornerstone of modern business practice, developing from a why in the 1960s to a must today. Early empirical evidence on both the demand and supply sides has largely confirmed CSR's efficacy. This paper combines theory with a large-scale natural

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2018-01-01
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