Most preferred social media for influencer marketing in France 2023

As of late 2023 survey carried out among French influencers, Instagram was the primary social media platform used for content distribution by 95 percent of female creators and 76 percent of male ones, respectively. Another female-dominated platform was Facebook, with 29 percent of females using it, as opposed to 22 percent of males. On the other hand, YouTube was utilized by more male influencers - 36 percent, as opposed to only 12 percent of females.

截至2023年末进行的调查显示，在法国影响者中，Instagram成为了内容分发的主要社交媒体平台，其中95%的女性创作者和76%的男性创作者选择使用它。另一女性主导的平台为Facebook，使用率为29%，而男性仅为22%。相比之下，YouTube则更受男性影响者的青睐，使用率高达36%，而女性仅为12%。