Quick Commerce in India: A Financial and Economic Study of Zepto, Blinkit, and Swiggy Instamart

This research paper presents a comprehensive financial and economic study of India’s leading quick commerce platforms Zepto, Blinkit, and Swiggy Instamart. The study explores their business models, unit economics, delivery efficiency, and consumer adoption strategies. It also examines how each platform leverages technology, investment, and operational innovation to achieve speed, sustainability, and profitability in India’s rapidly growing instant delivery market. Through comparative analysis and secondary data evaluation, the research highlights the evolving dynamics of quick commerce and its long-term impact on India’s urban economy and digital retail ecosystem.