THE SURVEY DATA SET for GREEN MARKETING PRACTICE AS A TOOL OF ENVIRONMENTAL PROTECTION: THE CASE OF SELECTED WATER BOTTLING COMPANIES AND OFFICES IN ROBE AND SHASHEMENE TOWNS, ETHIOPIA

The data set is about green marketing and the environmental protection of selected water bottling companies and offices in Robe and Shashemene towns, Ethiopia. Two hundred thirty-eight respondents were surveyed with five-point Likert scale questionnaires and observed to acquire primary data. The structural equation model (SEM) was analyzed with SmartPLS version 4. The study indicated that green prices had moderately significant correlations with the environmental protection of the study area, while place, product, and promotion had a modest impact on environmental protection. Furthermore, the coefficient path findings indicated that green price was the most influential variable of green marketing on environmental protection, followed by green products, green promotion, and green place, respectively. Generally, the research's findings indicate that the independent variables (green marketing) could explain 37.9% of the dependent variables (environmental protection), which confirmed that green marketing has significantly influenced environmental protection.