Penetration of select video streaming services in Australia 2021

According to a 2021 survey on media consumption in Australia, 87 percent of respondents with an active video streaming subscription reported that they used Netflix. Disney+, the second most popular streaming service, had a much lower market penetration with 29 percent of respondents reporting they used it. In total, 70 percent of survey respondents reported having a TV/movie streaming subscription.

根据2021年关于澳大利亚媒体消费的调查报告，87%的拥有活跃视频流媒体订阅服务的受访者表示他们使用了Netflix。迪士尼+作为最受欢迎的流媒体服务，其市场渗透率相对较低，仅有29%的受访者表示他们使用了该服务。在调查的总受访者中，70%的人报告称他们拥有电视/电影流媒体订阅服务。