eCommerce Benchmark KPIs: Fashion in Malaysia

In 2023, next to an add-to-cart rate of 11.3%, a cart abandonment rate of 80.1%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Fashion in Malaysia also consist of an AOV of US$100.7, a discount rate of 16.7%, and a return rate of 8.9%.

于2023年，马来西亚时尚电商行业的关键绩效指标（KPI）显示，除了11.3%的加入购物车率、80.1%的购物车放弃率以及2.2%的转化率之外，还包括平均订单价值（AOV）为100.7美元、折扣率为16.7%以及退货率为8.9%。