The Millions of the Medium-Sized Businesses

Consumption habits of owners of medium-sized businesses. Property
situation and information on personal company.

Topics: vacation behavior in the last year; type of vacation and means
of transport used; destination; vacation costs; short trips; types of
sport practiced; leisure time expenses per year; possession, planned
acquisition and willingness to pay for equipment of entertainment
electronics, for cameras and for computers; possession of a cordless
telephone; furnishing with television sets; detailed information about
number, brand, year of manufacture and type of use of available
business vehicles or personal vehicles; purchase or lease; purchase
price of vehicles; possession of car telephone; use of rental cars and
preferred rental car company; current and planned possession of real
estate; living space in square meters; number of rooms and use of the
rooms; type, age and costs of kitchen equipment; apartment; investment
forms; possession of check guarantee card; possession of credit card;
use of credit card; attitude to fashion and name-brand clothing;
possession of watch; name-brand watches; most important aspects in
purchase of a watch and maximum amount of expenditure; country of
origin of preferred wines; consumption of alcoholic drinks,
differentiating among brandy, schnapps, cognac, sparkling wine, whisky
and champagne; purchase habits and use of toilet waters; expenditures
for cosmetics; brand orientation with toilet waters; reading habits for
daily newspapers and magazines; personal opinion leadership; attitude
to name-brand articles and valuable things; attitude to advertising;
interest in new products.

The following questions were posed relative to the business or company
of the respondent: owner or business manager; number of employees;
possession and acquisition plans for technical office equipment;
attendance at technical fairs and technical displays; number of annual
business trips and means of transport used for this; costs of overnight
stays.

Also encoded were: weekday of interview; date of interview; length of
interview; city code.