Leading goals of B2C influencer marketing in Europe 2021

During a 2021 survey, 85 percent of responding business-to-consumer (B2C) brands from Europe said the main target of their influencer marketing activities was to raise brand awareness. Driving sales was a goal for 66 percent of marketers, whereas reaching new target audiences was named by 51 percent of responding brands.

在2021年的一项调查中，85%的来自欧洲的参与调查的企业对消费者（B2C）品牌表示，其影响者营销活动的主要目标是提升品牌知名度。对于66%的营销人员而言，促进销售是他们的目标，而51%的参与品牌则将其目标定位为接触新的目标受众。