Awareness of wearable device brands Japan 2022, by gender

According to a survey conducted by Rakuten Insight in Japan in 2022, Applewatch was the most well-known brand among both male and female respondents who did not own any smartwatches or wearable fitness/activity trackers. Among both groups, more than four out of five people knew about Applewatch.

根据2022年日本Rakuten Insight进行的调查显示，对于未曾拥有任何智能手表或可穿戴健身/活动追踪器的受访男性及女性而言，Applewatch是最为熟知的品牌。在两组人群中，超过五分之四的受访者均对Applewatch有所了解。