Media and Entertainment Powered by Ibotta CPG Data

Ibotta has the largest collection of deterministic purchase data in the US. Our fully-licensable, 1st party data powers attribution use-cases for leading brands, media agencies, and platforms. Strategize using data driven attribution with Ibotta.

Fields Included:
- Hashed MAID or E-mail (SHA 256)
- Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
purchase time
- UPC, product/brand name, category (primary & secondary)
quantity, price basket total, receipt id
- zip, age, gender

Use Case #1 - Raw data input into DSP measurement solutions:
Leverage Ibotta’s verified purchase data to understand which programmatic tactics are driving the highest measurable offline sales. Perform in-flight optimizations using highly accurate, deterministic purchase data to drive sales results.

Use Case #2 - TV upfront planning:
Overlay Ibotta data with TV program viewership data to understand which TV shows index highest for known brand buyers. Leverage these insights for upfront planning to secure more inventory in programming that indexed highest with consumers.

Use Case Example #3 Social Conquesting:
Conquest against incumbent brand buyers / market share leaders. Use Ibotta data as a direct conquesting segment in FB/IG to advertise the value of Brand to target audience

搜集汇总

背景与挑战

背景概述

该数据集基于Ibotta在美国收集的确定性购买数据，包含哈希化标识符、零售商渠道、购买时间、产品信息和人口统计等字段。它适用于DSP测量、电视前期规划和社交征服营销等场景，帮助品牌和媒体机构通过数据驱动策略优化销售效果。