Purchase preferences for online beauty and personal care products in India 2022

According to a survey conducted on the purchase preferences of Indian consumers for online beauty and personal care products in February 2022, effects on the skin and fragrance of products with delighter's scores of 7.4 and 5.5 are the most important factors for consumers while purchasing a beauty or personal care product online. In contrast, the price of the product with a delighter's score of 2.6 is the least important factor for online buyers.

根据2022年2月对印度消费者在线购买美容及个人护理产品偏好的调查，产品在愉悦度评分7.4和5.5时的皮肤效果与香气是消费者在线购买美容或个人护理产品时最为关注的因素。相较之下，愉悦度评分为2.6的产品价格对在线购买者而言，重要性最低。