Most viewed YouTube videos of all time 2024

On June 17, 2016, Korean education brand Pinkfong released their video "Baby Shark Dance", and the rest is history. In January 2021, Baby Shark Dance became the first YouTube video to surpass 10 billion views, after snatching the crown of most-viewed YouTube video of all time from the former record holder "Despacito" one year before. "Baby Shark Dance" currently has almost 14 billion lifetime views on YouTube.Music videos on YouTube“Baby Shark Dance” might be the current record-holder in terms of total views, but Korean artist Psy’s “Gangnam Style” video remained on the top spot for longest (1,689 days or 4.6 years) before ceding its spot to its successor. With figures like these, it comes as little surprise that the majority of the most popular videos on YouTube are music videos. Since 2010, all but one the most-viewed videos on YouTube have been music videos, signifying the platform’s shift in focus from funny, viral videos to professionally produced content. As of 2022, about 40 percent of the U.S. digital music audience uses YouTube Music.Popular video content on YouTubeMusic fans are also highly engaged audiences and it is not uncommon for music videos to garner significant amounts of traffic within the first 24 hours of release. Other popular types of videos that generate lots of views after their first release are movie trailers, especially superhero movies related to the MCU (Marvel Cinematic Universe). The first official trailer for the upcoming film “Avengers: Endgame” generated 289 million views within the first 24 hours of release, while the movie trailer for Spider-Man: No Way Home generated over 355 views on the first day from release, making it the most viral movie trailer.

于2016年6月17日，韩国教育品牌Pinkfong发布了其视频《Baby Shark Dance》，自此开启了历史的篇章。至2021年1月，该视频已成为首个观看量突破100亿的YouTube视频，此前一年，它已从《Despacito》手中夺得了史上观看量最高的YouTube视频的桂冠。《Baby Shark Dance》目前在YouTube上的总观看量已接近140亿次。在YouTube上，音乐视频《Baby Shark Dance》或许已成为总观看量之最，但韩国艺人Psy的《Gangnam Style》视频仍然以1689天，即4.6年的时长保持在了榜首，直到将宝座让位于其继承者。鉴于这些数据，YouTube上最受欢迎的视频多为音乐视频也就不足为奇了。自2010年以来，除了一部视频外，YouTube上观看量最高的视频均为音乐视频，这标志着该平台从搞笑病毒视频转向专业制作内容的转变。截至2022年，大约40%的美国数字音乐听众使用YouTube Music。音乐爱好者也是高度投入的观众群体，对于音乐视频而言，在发布后的前24小时内获得大量流量并不鲜见。其他在首次发布后也能产生大量观看量的热门视频类型还包括电影预告片，尤其是与漫威电影宇宙（MCU）相关的超级英雄电影预告片。即将上映的电影《复仇者联盟：终局之战》的首个官方预告片在发布后的前24小时内获得了2.89亿的观看量，而《蜘蛛侠：不再回家》的电影预告片在发布的第一天就获得了超过3.55亿的观看量，使其成为最具病毒性的电影预告片。