连锁超市白象方便面用户消费能力分层数据

通过对历史下单数据的收集分析，了解消费者对白象方便面的消费情况，对消费者进行标签制定，定位消费级别，了解消费者的口味和消费偏好，从而了解该产品是否畅销，为所有批发、零售行业制定采购、销售策略，更好地为消费者提供个性化的商品和服务，从而帮助企业更准确地掌握市场动态，提升消费者满意度和竞争力。1.数据采集：通过对历史下单数据的收集，对台州地区用户在2024年第一第二季度的消费情况做数据记录。2、用户消费白象方便面金额占总消费白象方便面金额的比例=用户消费白象方便面销售金额/白象方便面总销售金额*100%；3、用户消费占总消费的比例按从大到小进行排名，消费分类运用ABCDEFGH分类法，对占比大于等于0.7%以上的，给予“A类消费”分层；占比大于等于0.6%到小于0.7%区间的，则给予“B类消费”分层；占比大于等于0.5%到小于0.6%区间，则给予“C类消费”分层，占比大于等于0.4%到小于0.5%区间，则给予“D类消费”分层，占比大于等于0.3%到小于0.4%区间，则给予“E类消费”分层，占比大于等于0.2%到小于0.3%区间，则给予“F类消费”分层，占比大于等于0.1%到小于0.2%区间，则给予“G类消费”分层，占比小于0.1%以下，则给予“H类消费”分层。

By collecting and analyzing historical order data, this dataset aims to understand consumers' consumption status of Baixiang Instant Noodles, develop consumer profiling labels, locate consumer tiers, identify consumers' taste preferences and consumption habits, thereby assessing whether this product is a best-seller, formulate targeted procurement and sales strategies for all wholesale and retail industries, better provide personalized goods and services to consumers, and help enterprises accurately grasp market trends, enhance consumer satisfaction and corporate competitiveness.

1. Data Collection: Collect historical order data to record the consumption status of users in Taizhou during the first and second quarters of 2024.
2. The proportion of a user's Baixiang Instant Noodles consumption amount in the total Baixiang Instant Noodles consumption amount = (User's Baixiang Instant Noodles consumption sales amount / Total Baixiang Instant Noodles sales amount) * 100%.
3. Rank the proportions of users' total Baixiang Instant Noodles consumption in descending order, and apply the ABCDEFGH classification method for consumption stratification: users with a proportion ≥ 0.7% are classified as "Class A consumers"; those with a proportion ranging from ≥ 0.6% to < 0.7% are classified as "Class B consumers"; those with a proportion ranging from ≥ 0.5% to < 0.6% are "Class C consumers"; those with a proportion ranging from ≥ 0.4% to < 0.5% are "Class D consumers"; those with a proportion ranging from ≥ 0.3% to < 0.4% are "Class E consumers"; those with a proportion ranging from ≥ 0.2% to < 0.3% are "Class F consumers"; those with a proportion ranging from ≥ 0.1% to < 0.2% are "Class G consumers"; and those with a proportion less than 0.1% are classified as "Class H consumers".