Reach of most popular U.S. smartphone apps 2024

In April 2024, the YouTube mobile app ranked first with a 74 percent audience reach, while social media platform Facebook ranked third with a usage reach of 64 percent. E-mail platform service Gmail was accessed by 65 percent of mobile audiences in the United States. Social video app TikTok reported a reach of approximately 38 percent in the examine period.TikTok in the U.S.In August 2021, the popular video-sharing app TikTok reached around 30 percent of the mobile population of the United States. TikTok is a mobile-first social video app first launched in China with the name Douyin by the Beijing-based ByteDance Company in 2016. Despite being a newcomer in the global social media landscape, TikTok managed to capture the attention of the younger segments of the U.S. mobile audience, with Gen Zers in the country reported spending more than 10 hours on the app weekly. OTT video apps in the U.S.As of the third quarter of 2020, the most popular apps in the United States belonged to the categories of social networking and instant messenger, followed by entertainment and video apps with a usage reach of approximately 72 percent of the U.S. population. As of May 2021, the mobile app of OTT streaming service HBO Max reported 43 million installs in the United States, followed by Disney+ with 40 million installs in the examined period.

至2024年四月，YouTube移动应用程序以74%的受众覆盖率位居首位，而社交媒体平台Facebook以64%的使用覆盖率排名第三。电子邮件平台服务Gmail在美国移动用户中的使用率达到了65%。在考察期内，短视频应用TikTok报告的覆盖率为约38%。在美国，TikTok作为一款以移动优先的社交视频应用，由北京字节跳动公司于2016年在中国首次推出，名为Douyin。尽管在全球社交媒体领域尚属新晋，TikTok仍成功吸引了美国移动年轻受众的关注，据报道该国Z世代用户每周在该应用上花费超过10小时。至2020年第三季度，美国最受欢迎的应用程序属于社交网络和即时通讯类别，紧随其后的是娱乐和视频应用，其使用覆盖率约为美国人口的72%。至2021年五月，美国流媒体服务HBO Max的移动应用程序报告在美国有4300万次安装，其次是Disney+，在考察期内有4000万次安装。